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Spell

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Beginning

The history of SPELL began in 2005 when one of the brand's founders, Vitaliy Ivanov, went on a business trip to England and tasted handmade candies. 

In 2015, the opportunity arose to import high-quality Belgian chocolate that met all their requirements. The founders, Vitaliy Ivanov, Anton Ruban, and Alexis Antsyunas, decided to take the risk and start producing craft candies that had no analogues in Ukraine at that time. 

In 2016, the first collection of fifteen flavors was released in the brand's packaging, marking the beginning of SPELL's development. From that point on, the assortment constantly expanded, and new products were introduced, including corporate gift services. The candies became bestsellers in major Ukrainian retailers such as Silpo, Novus, Ultramarket, Goodwine, WineTime, OKwine, Wine Point, Rozetka, and others. 

SPELL's caramel sauces serve as a versatile base for creating dishes and sweets. They pair perfectly with both savory and sweet dishes such as cottage cheese pancakes, porridge, and other cereals as well as with pastries, desserts based on curd and chocolate, ice cream. They can also be used to enhance the flavor of various coffee drinks, including making lattes with salty caramel.

Our story

In 2019, the production of caramel sauces started, and rapidly became one of SPELL's key products. 

Salty and vanilla caramel, chocolate paste, Orange Vibes, and Cheese Lover are unique, thanks to their original  recipes and technologies used. 

 

In 2020, SPELL became the number one brand in caramel sales in e-commerce according to the Brands of the Year 2020 Award. Caramel occupies the first place among all products in terms of sales on Ukraine's largest online marketplace, Rozetka. 

 

In 2022, production reached a record mark of 200 tons of caramel, totaling more than 1,000,000 dollars. Now, the caramel production capacity has increased to 40 tons per month. 

The caramel’s packaging features a bright and modern design, in various formats, including 500g  and 250g (1.10 lbs and  0.55 lbs) and  packs, as well as convenient pouches of 150g and 260g (0.33lbs and 0.57 lbs). These pouches are perfect for travel and snacking - easy to carry, store, and enjoy at any moment.

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Spell's products:

  • caramel

  • craft candies

  • chocolate bars

  • ice cream

  • candy sets

  • gift sets

  • corporate sets

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With the support of the USAID Competitive Economy Program in Ukraine (USAID CEP)

©2022 від UFMAlliance. 

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